Source Copywriting Services

Case Study/ Content and Copywriting for Education and Training Industries. B2B and B2C

What are Case Studies?

Case Studies are a key element in your business content marketing. So, I’ll tell the story of how a real customer has used your product to solve a problem. Plus, I’ll describe the benefits your customer recieved from your service or product. As a result, your customer’s story cuts through all the noise of advertising today.

What will working with me look like?

I’ll consult with you to understand your purpose for the case study. Such as, what you want to emphasize and the tone you want to set. Then you can tell me about the customer you’ve chosen to showcase and help me become familiar with her/him. Plus, I’ll do my research to make sure I have a grasp on the important focus of your business and the marketing message you’re building.

Next, following your lead, I’ll interview your customer for the story about the problem they were trying to overcome and how they found your product or service, Then, we’ll see how they implemented it’s use and the good news story about benefits they got from using your product. A great testimonial, for use in your marketing, will be part of this story.

Finally, the case study will be sent to you and your customer for editing, if needed, and back to me for revision. When I next submit it to you, the case study will be ready for you to hand off to your web designer for final creation. That’s it! It’s that easy!

Case Studies can also be used in –

Fundraising packages

Direct Mail letters,

E-newsletters & emails,

Brochures

Donor Communication

Press Releases…..

All services need professional writing. Why hire me?

As a consumer, I’ve turned to Case Studies and product reviews before purchasing products. In today’s market, consumers want to know something has worked for others before they purchase it. It’s an important part of selling and buying. Your customers need to trust your product or service. And so, the best way to do that, is to have satisfied people tell about their consumer experiences. You need their stories told in clear, understandable language to help your prospects make the right buying decision. I will do that for you in a professional, timely, and dependable way.

Please contact me to discuss what I can do to help you with your writing needs. Thank you!! Bonita

(bonitakmosley@gmail.com) or on LinkedIN